Amtico Video: Trend Predictions from 100% Design

Trends; predicting, analysing, influencing – the insight gained from trends steers the direction of the design agenda and shapes our future.

The 100% Design show brought together an interesting selection of speakers who talked passionately about ‘future living,’ the theme for this year’s show.

In our latest video we secured an interview with Chris Sanderson, co-founder of The Future Laboratory, a trends forecasting consultancy that asked us to consider the relationship of technology and society and their impact on design practices.

We also spoke to Robert Thiemann, Editor in Chief of Frame Magazine, who felt the biggest design trend for him was ‘not to design, but let grow!’ He sees a movement that is pulling back from the design process, reusing old ideas, and up-cycling in design thinking.

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