Amtico Video: Highlights from 100% Design

Now in its 18th year 100% Design has been successfully reinvented for 2012. The design community flocked to the new look show and we managed to catch up with a host of interesting design aficionados to interview them for the first in our series of videos.

From show organiser Daren Newton and Editor of Frame Magazine Robert Thiemann, we wanted to get their perspective on the importance of 100% Design to the design community and the significance the changes to the show’s format made to the overall experience.

 “The show is really exciting; this year seems to have a different buzz to it and there are lots of designer discussion going on everywhere.” commented Lorna Williams, our Head of Product Design when asked about her thoughts on the shows new look.

Find out what Daren, Robert, Lorna and many more including a few members of the BlogTour London had to say in our ‘highlights from 100% Design video’ or check our latest blog:

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  1. Lore - 22/09/2012

    Love the drama of the entry…..well designed. Big fan of Igor – Great to see him taking in all the design products.

    • Amtico Blog Team - 24/09/2012

      Hi there, we’re really impressed with the new look show & have a soft spot for Igor too – his enthusiasm for design is infectious.

      We’ve got lots more content to share from the show over the next few days – please stop by again.

      Take care

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