Amtico launches new technology to change the way you shop!

Amtico launches new technology to change the way you shop!

We’re excited to announce the launch of the new Amtico Design Centre bringing customers a shopping experience like no other. The Design Centre features technology which allows customers to be at the very heart of their interior designs. With a 62” high definition screen, full size samples, design boards and an interactive room visualiser- bringing together 188 products for the first time right before your eyes. Amtico Design Centres are a sensory experience that will change the way customers shop for flooring.

The new Amtico Design Centre

The new Amtico Design Centre

Buying a new floor is a huge commitment; it’s something you have to live with for years to come, so making the right purchase is essential. Using an Amtico Design Centre allows the customer to play around with all kinds of ideas: the extensive choice of products and design possibilities gives you the freedom to create a floor that’s personal to you. 

Choose from 188 products in the Signature Collection, mixing wood, stone and abstract tiles. Then add design options like laying patterns, borders and motifs to create a truly unique floor, which comes with a 25-year warranty.

The new Amtico technology

The Signature Collection

The state of the art Design Centre combines the physical product with digital visualisation to not only enhance customers’ experience, but inspire them to create magnificent Amtico designs.

One of the first in a series of retailers to introduce the new Design Centres in its store is Chelsfield Flooring Ltd. in Kent. Managing Director, Ray de Bolla, comments: “Having the Design Centre installed was an easy decision for me. I wanted to keep up with consumer interests, the way people shop has changed and I felt we needed to move the store into the 21st century. I’ve spent in excess of £60k on the new developments and I am delighted that our store is one of the first in the UK to showcase this technology. Already the feedback has been very positive, it has definitely put Chelsfield Flooring Ltd on the map.” Chelsfield Flooring Ltd. is based in Orpington, Kent. To find out more, visit their website:

Floor Restorations Ltd. in Solihull has also brought this innovative technology to their customers. Faith Walker, Commercial Director of Floor Restorations , said: “Having supplied and installed Amtico products for a number of years, we really believe in the brand. The £750,000  investment has transformed our new site and now provides over 1600m2 of space where Amtico takes centre stage.” To find out more about the latest installation, visit their dedicated Amtico website:

The new Design Centre in action in Floor Restorations Ltd.

The new Design Centre in action in Floor Restorations Ltd.

The state of the art technology is now available to Whittons customers in both their Forfar and Dundee stores. Neil Whitton, MD of Whittons Flooring Ltd. comments: “We have been working with Amtico for six years now and our business has grown massively, becoming one of their top accounts in the UK.  We were very impressed with the new Design Centres and placed an order immediately because there really is nothing else like this on the market in the flooring industry. The feedback from clients has been fantastic, the new technology sets the standard of Amtico and demonstrates to the customer how committed they are to moving their products, technology and services forward.” If you would like to know more about Whittons, visit their website here:

Our final Design Centre announcement is for Michael John Flooring in Leicester. MD Simon Manley said: With all businesses, it’s imperative to move into the 21st century which is why we took the decision to install the new Design Centre. It shows our customers how committed Michael John Flooring is to providing an interactive, informative and ultimately more pleasurable shopping experience.”

Established in 1946, Michael John Flooring has built up a fantastic reputation to become Leicestershire’s largest independent flooring retailer. Simon comments: “We are excited by the improvement to customer experience when browsing for their perfect floor. The Amtico Design Centre is a fantastic addition to our Leicester showroom and the technology puts the business in a fantastic position to keep developing.” Visit Michael John Flooring at:

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  1. Paul Gilbert - 13/02/2014

    This new Design Centre looks magnificent. I look forward to learning more about this please.

  2. Joyce James - 14/02/2014

    Design Centre looks bang up to-date very futuristic would love to have hands on and design a floor

  3. Alex - Happy Feet Floors - 21/02/2014

    Design Centre looks great, and really shows the potential of the Amtico product ranges.

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