Amtico Designers – Design Inspiration in Milan – #Milan12

Day 2 of our trip to I Saloni (the Milan Furniture Show) has been just as fabulous, if not more so, than Day 1.

Today we’ve been off the beaten track, getting under the skin of the city and seeing some of the rarer and more secluded exhibition sites.

The DIY designer is very much a la mode, so it was a near certainty that the combination of skill and vision would be on display at Milan. And with the Italian heritage of design and individualistic style, the results were sure to be stunning.

Craftsman at work, Sisley store window - Milan

Picture description: Craftsman at work, Sisley store window – Milan

Jenny Wise, Senior Designer, says: “We’ve seen the trend for designer makers for some time now but here in Milan this seems to have moved towards a professional craftsmanship. Today in the city we saw a porcelain painter in the window of fashion store Sisley – and also skilled ceramicists from Tagina at work at the temporary design museum. It was mesmerising to see someone using their skills in real time”.

Italian style and heritage was truly on display at one of Italy’s most well respected furniture designers, Driade. DRIADE 1, a modular living system designed by designer Antonia Astori, is widely regarded as the mother of monoblock-furniture.

Driade Showroom, Milan

Picture description: Beautiful styling at the Dirade showroom, Milan

Lauren Ashcroft, Senior Designer for Spacia says: “Nestled down a cobbled street in the centre of Milan, the Driade showroom is a lesson in style at its very best: showcasing a near perfect mix of historical tradition with clean, colourful modernism, it captured our attention effortlessly”

The Zona Tortona, considered a “sister” event to I Saloni, features some of the most innovative and forward thinking exhibits each year and is now renowned worldwide as a centre for culture and design.

Karen Quarterman, Designer, was blown away by some of the futuristic exhibits on display: “Milan is all about the design experience; today we discovered a multitude of installations in the Zona Tortona district. ‘Neoreal in the Forest’, organised by Canon, was a stunning example of digital art, a real stimulation of the senses and beautifully captivating”

Canon digital art exhibition, Zona Tortona - Milan

Picture description: Canon digital art exhibition, Zona Tortona – Milan

So, day 2 down! We’ll be posting a few more favourites early next week for you to pore over.

As before, if you’ve seen anything great that we’ve missed, let us know and we’ll happily include it.

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